For the 2025 season, Vancouver FC strips it back. No gimmicks. No noise. Just football. This year’s kits are a return to the heart of the game and to the roots of who we are. Designed in collaboration with our official kit manufacturer, Macron, each element was intentionally crafted with purpose. Together, we went back to basics to honour the core values of the club — our region, our people, and our future.
At the centre of this year’s design is the idea that the kit shouldn’t speak louder than the game. It should elevate it. Letting football write its own story — game by game, player by player. That philosophy guided Stephanie Wood, VP of Marketing and Brand Development, who has led the creative direction of our kits from day one.
“They’re inspired by that raw, real era of football”, said Wood — the ‘80s and ‘90s, when the game felt gritty, honest, and bold. It’s a nod to that time, but with a modern edge. We wanted to bring it all back to where it started.”
Over the years, Wood’s creative vision has left a lasting mark on Canadian football culture. At Vancouver FC, she’s been the mind behind the Eagle Kit, the Cherry Blossom Kit, and the Community Kit — each design a blend of bold creativity and deep-rooted meaning. Before that, during her time at Pacific FC, she was the driving force behind some of the league’s most iconic and boundary-pushing designs — including the first-ever Indigenous Kit, the Bear Kit, and the Coastal Kit.
Each of those kits had something to say — and many went viral for it. But this year, Wood took a different approach. After years of expressive design and eye-catching concepts, 2025 is about restraint. About the story. About the fabric and the football. “We’ve had fun. We’ve made noise. Now it’s time to take it all back to where it began,” she says.
Vancouver FC also proudly introduces our new front-of-kit sponsor, Cafe Artigiano— a name that’s become part of the community fabric. Known for crafting great coffee and even better culture, Artigiano is more than a sponsor — they represent the rhythm and routine of the places we call home. And much like a good cup, our kits this year have their own flavour.
“Artigiano is thrilled to partner with Vancouver Football Club. Two Canadian organizations committed to building home grown success, on and off the field. We couldn’t be more proud of this exciting new chapter for both organizations.” Said Dean Shillington, President and Owner of Artigiano.
So we brewed up two distinct kits. Each one different in flavour — but both unmistakably us.
The Grow The Game Kit
Our take on the Americano Canadiano. Stron
Our 2025 primary kit celebrates the future — the promise of what’s next. It honours the journey of young talent rising through our ranks, a jersey made for the ones building their legacy from the ground up. The subtle hoops woven into the fabric nod to our inaugural away kit, paying homage to the first generation of next gen players who wore the badge. These hoops connect seamlessly, a quiet symbol of the pathway the club has built — and the foundation it continues to lay.
What truly sets this kit apart are the Canada red accents — seen on the collar, crest, and cuffs. To us, red is more than just colour. It’s energy. It’s transformation. It’s the filter everything passes through in our pathway. Players arrive full of promise — and leave magnified. This kit is bold in purpose and rooted in belief.
The Valley Is Home Kit
Our version of the Flat White. Warm. Familiar. Grounded.
If the primary kit is about the future, this one is all about home. The Valley Is Home Kit is our alternate strip for 2025, and it pays tribute to the region that shaped us. Inspired by the ploughed fields of the Fraser Valley. These subtle lines connect us back to the land, the people, and the work ethic that defines our community.
Black stripes line the collar and cuffs, echoing the suspension cables of the bridges that connect us — from the Golden Ears to the Port Mann. It’s about more than detail — it’s about connection. These stripes are a symbol of the unity that binds our communities across the Valley.
For the first time ever, the kit also features a retro-inspired monogram crest — simple, stylish, and steeped in meaning. It’s a quiet tribute to the Fraser Valley’s sporting legacy, worn with pride by a club still writing its own chapter.
The 2025 kits are available to preorder now with pickup before or just after our Home Opener on April 6th.
Designed with purpose. Worn with pride. Because the Valley isn’t just where we play.
